Artificial Intelligence can make this possible by smartly automating customer service. As we discussed, by leveraging AI, businesses can collect data about customer behavior patterns (for instance, retail spending, purchasing cycles on a credit card, previously browsed items, etc.) and predict behavior accordingly. When the customer interacts with the business, this system can be used to offer personalized services. These days, businesses are trying their best to leverage technology to understand their customers and meet their needs and lifestyles. Customer experience has become a competitive battle zone as brands are more focused on retaining old customers than acquiring new ones. Sephora recommends personalized product recommendations to customers thanks to its…